About us
For over 20 years, our team has built some of the most widely viewed education brands in the UK. Target Education brings together that audience, that expertise, and a powerful data platform - allowing businesses selling to school to reach the right people through trusted media channels.
Our story
In 2005, Joe Carter and Richard Stebbing launched Teach Primary. The idea was simple: give teachers practical, expert content that respected them as professionals. Twenty years later, Joe and Richard still lead the business. What started as a single magazine has grown into one of the UK's most established education media companies - with national print publications, a leading education website, award-winning podcasts, and now Target Education itself.
We've spent the last two decades visiting schools, speaking to teachers, headteachers, and pupils about what really matters to them. We've built networks of contributing experts - in-school advisers, university lecturers, school leaders, and classroom teachers themselves. It's how we've come to understand what works in education, and what messages actually land with the people working in and leading UK schools.
The team
The people building and running Target Education are publishers, journalists, designers, marketers, and engineers - most of whom have spent the majority of their careers serving the UK education community.
Co-founder
Joe co-founded the business in 2005 with the launch of Teach Primary. In his role as publisher, he has led the development of many new products for the schools market, from complete curriculums through to CPD and training programmes.
Co-founder
Richard co-founded the business in 2005 alongside Joe. He leads the commercial side of the operation and has spent two decades building the relationships with publishers, EdTech brands, charities, and the schools that Target Education is built on.
Editor, Teach Secondary
Editor, Teach Primary
Digital Content Manager
Content Creator
Marketing
Marketing
Marketing
Marketing
Marketing
Dev Ops Lead
Our values
Teachers are our audience, our contributors, and the reason any of this exists. When commercial pressure and serving educators well pull in different directions, we serve educators.
We'd rather have fewer contacts than inaccurate ones. Our database is rebuilt every quarter, every email address is verified, and our compliance practices have been independently reviewed.
Twenty years of publishing experience paired with modern marketing technology. Heritage without innovation becomes nostalgic. Innovation without heritage lacks substance. We aim for both.
If a channel isn't right for you, we'll say so. If a campaign you're proposing won't work, we'll tell you why. The long-term relationship matters more than the short-term sale.
The best way to understand what we do is to talk to one of us. Book a 30-minute call and we'll walk you through it.
Or call us directly on 01206 505931 to speak with an education marketing specialist.
