Multi-channel marketing

One campaign. Four channels.
Every school in the UK.

Target Education can put your brand in people's inboxes on Monday, in the staffroom magazine on Wednesday, on the UK's leading education website on Thursday, then in teachers' earbuds on Friday.

That's the multi-channel advantage that only we can offer. We have the data and the media reach.

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Verified Direct
Emails Verified Direct Emails
300K+
Magazine Readers
Per Issue Magazine Readers Per Issue
94K+
Monthly Web
Visitors Monthly Web Visitors
210K+
Subscribers Subscribers
81K+
Social Media
Followers Social Media Followers
155K+
Years Of
Publishing Years Of Publishing
20+
Marketing studies suggest that prospects need between five and eight touchpoints with a brand before they take action. Our portfolio ensures you make those connections.
The PinPoint dashboard showing a contact list, audience filters and email performance chart

Data & email platform

Self-serve access to 300,000+ named school staff with built-in email marketing

Our PinPoint platform is your dedicated environment for building audiences and launching email campaigns to UK schools. Use sophisticated filters - job title, school type, region, Ofsted rating, pupil demographics, exam results, MAT membership, and dozens more attributes to find exactly the right contacts. Then create and send campaigns without leaving the platform.

More about PinPoint
  • 300,000+ verified direct email addresses - not generic school office inboxes
  • 34+ audience filters for precision targeting
  • Drag-and-drop email editor, HTML import, or plain text
  • Send from your own domain or a PinPoint domain
  • Full campaign analytics: open rates, clicks, click-through, bounces, unsubscribes
  • Complete campaign history stored in your dashboard
  • Database fully rebuilt every quarter
  • Each client operates in an isolated environment - your data stays yours
  • GDPR and PECR compliant by design

PinPoint packages start from £450. Annual subscribers benefit from discounted advertising rates across print and digital.

The Teachwire homepage showing trending articles, free resources and a newsletter sign-up

https://www.teachwire.net

websites

Teachwire

Digital media with a dedicated audience

Teachwire.net is the digital home of everything we do - a comprehensive, free-to-access website serving UK educators across both primary and secondary phases. When your brand appears on Teachwire - whether as a display ad, a sponsored article, or a native content partnership - you are appearing alongside the content teachers are actively seeking out.

Monthly unique visitors
210,000+
Primary-interest visitors
120,000
Secondary-interest
visitors
110,000
Resource
downloads/month
10,000+
New subscribers/month
4,000+
Newsletter subscribers
81,000+
Annual unique users
4.2M
Google ranking for
1,000+ keywords
Top 3

Specialised audiences

Our digital media portfolio includes products that engage with high value and
special interest groups within the education sector

The Teachwire School Trip Finder website

https://www.teachwire.net/school-trips/

The Headteacher website

https://www.theheadteacher.com

The Teach Early Years website

https://www.teachearlyyears.com

The Teachwire website

https://www.teachwire.net

School Trip Finder

Teachers planning their next school trip find hundreds of venues on our searchable online directory and in our accompanying annual print guides

Headteacher

Examining the key issues involved in running primary and secondary schools, The Headteacher provides a direct route to key decision makers and budget holders

Teach Early Years

As well as Reception classes and nurseries within state schools our early years website and newsletters reach managers in private nurseries across the UK

Highly engaged data

With hundreds of thousands of teachers using Teachwire every month, our email subscriber lists includes over 104,000 opted-in education professionals

national print publications

The UK's most trusted education magazines

Teach Primary

Teach Primary is the UK's leading professional development magazine for primary educators, covering KS1 and KS2. Every issue is packed with ready- to-teach lesson plans, curriculum resources, school improvement reports, and expert commentary on the topics that matter most. The magazine arrives in the staffroom, sits on desks, gets passed between colleagues, and stays in the school for weeks. It's a physical object that teachers keep, share, and revisit.

readers/issue
65,000
subject/key stage leads
45%
SLT members
19%
notice advertising
83%
never throw away
54%
would recommend
99%
Teach Primary magazine cover

Teach Secondary

Teach Secondary serves educators working with 11–16-year-olds across KS3 and KS4, covering the same breadth of professional development, lesson planning, and classroom resources as its primary counterpart - but tailored to the distinct challenges and curriculum demands of secondary education.

readers/issue
29,000
hold senior position
38%
notice advertising
79%
never throw away
33%
shared with colleagues
63%
would recommend
97%
Teach Secondary magazine cover

Educator podcasts

Award-winning shows that reach teachers during their commute and planning time

As an underused and highly effective way to build brand awareness with engaged educators, podcast sponsorship helps you stand apart from your competitors. Our podcasts reach teachers in a context that's intimate, focused, and free from visual competition.

Author in Your Classroom podcast artwork

Author in Your Classroom

Each episode features a well-loved children's author offering writing advice and inspiration. Teachers listen with their classes, then use the comprehensive resource packs to teach an entire follow-up project.

No Running in the Corridors podcast artwork

No Running in the Corridors

Untangles the impact of school policy and systems on teachers, parents, and children. Each 30-minute episode explores what's working, what isn't, and where meaningful change is overdue.

Teachwire Talks podcast artwork

Teachwire Talks

Gives our commercial partners a platform to discuss their products and services directly with an engaged education audience. The ideal format for brands that want to demonstrate expertise.

Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.

Better together

A week in the life of a multi-channel campaign

By the time your sales team calls, the school already knows your name.

  1. Monday

    Email lands

    Your targeted email reaches the headteacher's inbox. She opens it - the subject line is relevant and the message is clear. She clicks through to your landing page.

  2. Wednesday

    Magazine arrives

    Your full-page ad appears in Teach Primary. The magazine sits in the staffroom. Three colleagues notice your brand.

  3. Thursday

    Teachwire article

    A sponsored article appears on Teachwire - the site the school's English coordinator uses weekly. She reads it, downloads the resource, and shares the link.

  4. Friday

    Podcast mention

    During her commute, the deputy head hears your brand mentioned on Author in Your Classroom. She's now heard your name four times this week from four trusted sources.

  5. Following week

    Sales call

    You re-call the school. The headteacher recognises the name immediately. The conversation starts warm.

Case studies

Brands that trust the multi-channel approach

“Teach Secondary has been a great asset in supporting us gain more secondary school business here at the resort. The team has been really accommodating, especially during the pandemic, moving our activity during school closures and offering complimentary upgrades, which has been a huge boost to us.”

Legoland Windsor

Resort Marketing

“The team at Artichoke are always a pleasure to work with, demonstrating excellent responsiveness and flexibility throughout our booked campaigns. Their solid position within the industry makes them a primary consideration for any brand looking to reach educators. We will continue to recommend Teachwire, Teach Secondary and Teach Primary to our portfolio of clients.”

Doceo Consulting Ltd

“We have worked closely with Target Education in recent years to share our learning offer with education audiences and have always found it to be a smooth and successful experience. Collaborating with Teach Secondary has allowed us to promote our programming with school groups more widely and we have seen significant results to print and digital campaigns. Target Education always provides a range of ideas to help us make the best choice.”

Science Museum Group

Ready to build multi-channel campaign?

Whether you want to start with a single email campaign and grow from there, or launch a coordinated programme across email, print, digital, and audio from day one - we'll help you find the right approach for your audience and your budget.

Book a Call

Or call us directly on 01206 505931 to speak with an education marketing specialist.