PinPoint is Target Education's email marketing platform: a verified database of 300,000+ named school staff, plus the tools to build an audience, send to it, and measure the results - all in one place.
Email that delivers
Staff move every September, and schools open, close and merge year-round. Rather than topping up old records, we rebuild the entire database every quarter, meaning fewer bounces, better deliverability, and campaigns that reach who you intended.
See our data in detail
step one
Filter 300,000+ named contacts by job title, school type, region, Ofsted rating, demographics, exam results, MAT membership and more.
You might be trying to reach English leads in Yorkshire schools with a high percentage of pupils receiving FSM, or perhaps you need to connect with bursars at multi academy trusts.
PinPoint gives you the tools to create and save precision mailing lists.
step two
Use the drag-and-drop editor, import your own HTML, or send plain text - from your domain or ours, scheduled or straight away.
Build campaigns without writing a line of code. A visual, drag-and-drop editor lets anyone on your team assemble a professional email by moving blocks into place, so polished campaigns no longer depend on a designer or developer being free.
Emails that display correctly on every device. Layouts adjust automatically for phones, tablets and desktops, which matters when a large share of teachers open their email on a mobile between lessons.
Consistent branding across every send. Saved templates, brand colours and reusable content blocks keep each campaign on-brand and recognisable, without rebuilding from scratch each time.
From draft to ready-to-send in minutes. Editing and live previewing happen in one place, so you can react quickly to a new offer, a term deadline or a seasonal hook rather than waiting on a production cycle.
step three
Opens, clicks, bounces and unsubscribes, all in your dashboard, with every past campaign kept for comparison.
Pinpoint
34+ audience filters
Custom sending domains
Mailing list export
Verified direct email addresses
Drag-and-drop email editor
Campaign analytics dashboard
Database rebuilt every quarter
Client-isolated environment
HTML import and plain text
Full campaign history
Per-customer unsubscribe management
GDPR and PECR compliant by design
PinPoint offers different annual packages to match your marketing strategy. Book a call to find out more about the options, and get started with your first campaigns.
Or call us directly on 01206 505931 to speak with an education marketing specialist.
