Our data
The PinPoint database holds over 500,000 named individuals working in UK schools – from heads and bursars to teachers and SENCOs. There is rich demographic, financial and performance data attached to every school, and the database is rebuilt from scratch every quarter so you’re never working with stale contacts.
Data integrity
Schools are one of the most volatile data environments in the UK, with staff moving between schools every September and settings opening, closing and merging each year.
Our solution is to rebuild our entire database every three months, from the ground up. It's not just a refresh, but a complete reconstruction, pulling from every available source and re-verifying every record.
Verified
Last rebuilt: July 2026
500,000+
contacts
Coverage
The database covers educational settings across England, Wales, and Northern Ireland - from inner-city primaries and rural secondaries to large multi-academy trusts and independent schools. Every school is identified by its unique reference number (URN), with full address, contact details, and a comprehensive demographic profile attached.
Whether you're selling curriculum resources to primary subject leads, marketing software to secondary IT coordinators, or promoting CPD to headteachers across a specific MAT — we have the data.
Targeting
Every contact in the PinPoint database is a named individual, attached to a specific school, with a verified job title.
Headteachers – The ultimate decision-maker for most school purchases.
Deputy Heads – Senior leaders who often manage budgets, curriculum, and procurement.
Assistant Heads – Key influencers in larger schools, often responsible for specific strategic areas.
Department Heads – Subject leads in secondary schools - the people who choose textbooks, resources, and tools for their department.
Heads of Year – Pastoral leads who influence wellbeing, behaviour, and enrichment purchases.
SENCOs – Special educational needs coordinators - key buyers of SEND resources, assessment tools, and specialist support.
IT Leads / Computing Coordinators – The gatekeepers for EdTech, hardware, software, and digital infrastructure purchases.
Bursars / School Business Managers – Control the purse strings. Responsible for procurement, contracts, and operational spending.
Office Managers / Administrators – Operational contacts who often coordinate purchasing and supplier relationships.
Governors – Governance contacts with oversight of school strategy, budgets, and accountability.
Bursars / School Business Managers – Control the purse strings. Responsible for procurement, contracts, and operational spending.
Office Managers / Administrators – Operational contacts who often coordinate purchasing and supplier relationships.
Governors – Governance contacts with oversight of school strategy, budgets, and accountability.
Target Education lets you find exactly the right person - not just the right school. And because every contact has a job title attached, you can tailor your message to speak directly to their priorities, their budget responsibilities, and their decision-making authority.
Data depth
Every contact in the database is linked to their school, and every school carries a rich profile of demographic, performance, financial, and structural data. This means you can build audiences based not just on who someone is, but on the kind of school they work in and what that school needs.
Full name
Job title
Direct email address
School association
Specialism
School name
Unique Reference Number (URN)
Full address and postcode
School type
Phase of education
Local authority
Multi-academy trust membership
Religious character
Associations and affiliations
School spending per pupil
Number of pupils on roll
Pupil gender breakdown
Free school meals eligibility
Pupil premium allocation
English as an additional language
Attendance rates
SEND provision and SEN categories
Ofsted rating
Exam results
Progress measures
Attainment trends over time
pinpoint lets you find exactly the right person - not just the right school. And because every contact has a job title attached, you can tailor your message to speak directly to their priorities, their budget responsibilities, and their decision-making authority.
Trust
Processing based on legitimate interest under Article 6(1)(f). Reviewed by specialist data protection solicitors.
Registered with the Information Commissioner's Office. Details available on request and via the ICO public register.
Platform provides tools and guidance for PECR-compliant email marketing. Customers control their own campaign content and targeting.
Platform provides tools and guidance for PECR-compliant email marketing. Customers control their own campaign content and targeting.
Book a call with one of our team and we'll walk you through the full dataset. We'll build a sample audience together - based on your ideal customer - so you can see exactly how many contacts match your criteria.
Or call us directly on 01206 505931 to speak with an education marketing specialist.
